Client Profile:
Tips2Trade is an online stock market course provider catering to individuals seeking education and
expertise in the dynamic field of stock trading. With a commitment to delivering quality courses, they
engaged in a partnership to enhance their online presence and generate qualified leads through Google
Search Ads.
Objective:
Tips2Trade aimed to increase brand visibility, attract a targeted audience interested in stock market
courses, and boost the number of quality leads generated through their online advertising efforts.
Campaign Strategy:
The campaign focused on leveraging Google Search Ads to reach potential learners actively searching for
stock market courses. Key elements of the strategy included:
- Keyword Optimization: Selection of relevant keywords to ensure the ads appeared in front of
users actively searching for stock market courses. - Compelling Ad Copy: Creation of engaging ad copies highlighting the unique selling propositions
of Tips2Trade courses to encourage clicks. - Ad Extensions: Utilization of ad extensions to provide additional information, increasing the
likelihood of users clicking on the ads. - Targeted Audience: Implementation of demographic targeting to reach the most relevant
audience interested in stock market education.
Results: - Ad Investment: Tips2Trade invested Rs. 25,000 per month in Google Search Ads to maximize
their online visibility. - Cost per Lead (CPL): The cost per lead was successfully maintained at an efficient Rs. 60/-,
ensuring a cost-effective acquisition strategy. - Leads Per Day: The campaign consistently generated 2-4 quality leads per day, indicating a
steady flow of interested prospects reaching out for more information about Tips2Trade’s
courses.