Client Profile:
Tips2Trade is an online stock market course provider catering to individuals seeking education and
expertise in the dynamic field of stock trading. With a commitment to delivering quality courses, they
engaged in a partnership to enhance their online presence and generate qualified leads through Google
Search Ads.
Tips2Trade aimed to increase brand visibility, attract a targeted audience interested in stock market
courses, and boost the number of quality leads generated through their online advertising efforts.
Campaign Strategy:
The campaign focused on leveraging Google Search Ads to reach potential learners actively searching for
stock market courses. Key elements of the strategy included:

  1. Keyword Optimization: Selection of relevant keywords to ensure the ads appeared in front of
    users actively searching for stock market courses.
  2. Compelling Ad Copy: Creation of engaging ad copies highlighting the unique selling propositions
    of Tips2Trade courses to encourage clicks.
  3. Ad Extensions: Utilization of ad extensions to provide additional information, increasing the
    likelihood of users clicking on the ads.
  4. Targeted Audience: Implementation of demographic targeting to reach the most relevant
    audience interested in stock market education.
  5. Ad Investment: Tips2Trade invested Rs. 25,000 per month in Google Search Ads to maximize
    their online visibility.
  6. Cost per Lead (CPL): The cost per lead was successfully maintained at an efficient Rs. 60/-,
    ensuring a cost-effective acquisition strategy.
  7. Leads Per Day: The campaign consistently generated 2-4 quality leads per day, indicating a
    steady flow of interested prospects reaching out for more information about Tips2Trade’s

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